Inland Empire Weekly: IE’S Best HipHop Artist of 2013 60East

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Joey Atilano, better known as 60 East, first got into hip-hop as a kid watching his big brother work on his own music. Since then, his reputation has grown steadily, thanks to a few high profile gigs and some legit tracks. One of those tracks is “Motivation,” which features the lyrics, “You can teach motivation, you can’t fake motivation, so please keep hatin’, ‘cause I could use the motivation.” That’s all well and good, but only issue is that not a lot of people appear to be hating.

Not every artist has a happy beginning but sometimes it’s the effect of a dark event that can shape and mold us into what we need most. Artist 60 East is fully aware of the connection between a friend’s and father’s death and his prominent succession as an up-and-coming hip-hop artist of the Inland Empire.

It all started innocently enough, 60 East was a young sibling attached to his older brother’s musical ambitions which included friends working on a label. “I was always around listening and watching them rap, record, write, perform, etc. and at 9 years old that’s when I first decided that’s what I wanted to do with my life. This phase continued until around 2006 when the main artist on my brother’s label ‘Spaceghost’ was murdered in Ontario.

”60 East fell into limbo for a while, dropping out of high school and working construction to make ends meet but eventually he was reunited with a few of his brother’s old friends. It was the kick he needed to jump back onto his destined musical path was losing his father to cancer in 2010. “That’s when I decided was going to put all my effort, strength, time and resources into making it in the music industry,” says 60 East.

Passion for 60 East’s loved ones fuels his lyrical creativity. If you’re not a fan of life stories put into song, you might not get the same desired effect as someone who has gone through similar events. “I am very personal and open with my life and my experiences. My goal at every show is to touch someone through my music whether it’s done by describing a scenario they have been through or sharing one of my own stories and having them be able to relate to it,” says 60 East.

60 East should be on your radar by now since him and his group FIRST DIRT were the opening act at this years 2013 PAID DUES FESTIVAL and also head lined the D.I.Y Fest ( Do It Yourself Festival) and the E.O.S Fest (End Of Summer Festival) so if you have’nt heard of him keep an eye out for 60East and FIRST DIRT!

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http://www.firstdirt.com

http://ieweekly.com/2013/10/feature-stories/arts-entertainment-5/

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Elev8d Intelekts Radio: Tune In

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Elev8d Intelekts Radio is a Hip Hop Radio Show.
Formerly known as “Twelve 32 Radio Show” Elev8d Intelekts was created out of frustration with mainstream “FM” hip hop radio stations. Elev8d Intelekts Radio is dedicated to support all aspects of the culture. Keeping listeners aware of local talent, established hip hop veterans and just good hip hop music. Some call it “Underground” some call it “Independent” or “Real” We just call it Hip Hop and support and promote exactly that. Elev8d Intelekts Radio is hosted by CesOne and Block City holds down technics. Tune in Sunday’s from 3pm-5pm on optionxradio.com or see the show in person at GCS (Globe Clothing Store) 168 W. 3rd St. in Downtown Pomona next to the legendary FOX theatre. Elev8d Intelekts Radio is partnered with a non profit charity called Option X. The primary purpose of Option X is to advance the development of the arts amongst kids. Promote youth sports. Encourage local youths striving for success in both athletics and artistic fields such as: music, dance, film making, painting, writing, sculpting, and all other forms of art. They also provide a platform for them to showcase their special skills. Even more importantly, they help kids understand the hard work, perseverance, and dedication it takes to become successful Athletes and Artists. They also provide kids with more positive role models, a more positive life structure, as well as a deterrent from drugs and gangs. All thru Hip Hop. We support the culture.

Elev8d Intelekts Radio Staff:
Host: CesOne
DJ: Block City 
Engineer/Dj: B Bop
Graphic Artist: Mike Gallegos
Intern: MikeR
Submit your music to elev8dintelekts@gmail.com*Past Guests include Past guests include: Ras Kass, Mykill Miers, Sly Boogy, Mr. Brady, Dirty Birdy, Noa James, Destruct, Pawz 1, Gel Roc, InDjnous, Dj Ethos, Weapon of the Masses, Dj Handprints, Blak King,Phantom Thrett, Pistol Mcfly, Olde Soul, Seis One aka Ramone Jones, M-16, Da Flatlinerz, Awukii, Substance Abuse, Spliff Hemingway, Gilead 7, Meancin Johnson, Willie Rage, Single Shadow Team, Dj Malue, Gajah, Myk Mansun, 60 East, Big Rob The Champ, Why The Emcee, Arty Swell (Crop Circles 720), Packy Chan, Justin Miller.

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SUNDAY!!!!! Tune in to an all new Elev8d Intelekts Radio with Special Guests: Trek Life and Lord Radio. Listen LIVE onwww.elev8dintelekts.com or see it in person at GCS Pomona in downtown Pomona

http://elev8dintelekts.com/#2720

60 EAST: The Freeway Kid

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Not every artist has a happy beginning but sometimes it’s the effect of a dark event that can shape and mold us into what we need most. Artist 60 East is fully aware of the connection between a friend’s and father’s death and his prominent succession as an up-and-coming hip-hop artist of the Inland Empire.It all started innocently enough, 60 East was a young sibling attached to his older brother’s musical ambitions which included friends working on a label. “I was always around listening and watching them rap, record, write, perform, etc. and at 9 years old that’s when I first decided that’s what I wanted to do with my life. This phase continued until around 2006 when the main artist on my brother’s label ‘Spaceghost’ was murdered in Ontario.”60 East fell into limbo for a while, dropping out of high school and working construction to make ends meet but eventually he was reunited with a few of his brother’s old friends. It was the kick he needed to jump back onto his destined musical path was losing his father to cancer in 2010. “That’s when I decided was going to put all my effort, strength, time and resources into making it in the music industry,” says 60 East.Passion for 60 East’s loved ones fuels his lyrical creativity. If you’re not a fan of life stories put into song, you might not get the same desired effect as someone who has gone through similar events. “I am very personal and open with my life and my experiences. My goal at every show is to touch someone through my music whether it’s done by describing a scenario they have been through or sharing one of my own stories and having them be able to relate to it,” says 60 East. 60 East should be on your radar by now since he just got back from a nationwide tour through 15 different cities and Performed at Paid Dues 2013

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http://www.firstdirt.com
http://m.reverbnation.com/artist/60east