For Holiday 2013 OBEY collaborated with the legendary band Suicidal Tendencies. This year marks the 30th anniversary of their first record and OBEY wanted to put something together that reflected the influence Suicidal has had on Shepard and OBEY. (Make sure to read the text below from Shep on his introduction to the band and how it influenced him). They worked with Mike Muir, the founder of Suicidal Tendencies as well as two of the original artists responsible for the art behind the band. They used Ric Clayton’s work from Possessed To Skate and the original drawings from skateboarder Lance Mountain. The key for OBEY was to pay respect to the original work but put an OBEY twist to them, showing the heritage and legacy that the band and artists have created.
Joey Atilano, better known as 60 East, first got into hip-hop as a kid watching his big brother work on his own music. Since then, his reputation has grown steadily, thanks to a few high profile gigs and some legit tracks. One of those tracks is “Motivation,” which features the lyrics, “You can teach motivation, you can’t fake motivation, so please keep hatin’, ‘cause I could use the motivation.” That’s all well and good, but only issue is that not a lot of people appear to be hating.
Not every artist has a happy beginning but sometimes it’s the effect of a dark event that can shape and mold us into what we need most. Artist 60 East is fully aware of the connection between a friend’s and father’s death and his prominent succession as an up-and-coming hip-hop artist of the Inland Empire.
It all started innocently enough, 60 East was a young sibling attached to his older brother’s musical ambitions which included friends working on a label. “I was always around listening and watching them rap, record, write, perform, etc. and at 9 years old that’s when I first decided that’s what I wanted to do with my life. This phase continued until around 2006 when the main artist on my brother’s label ‘Spaceghost’ was murdered in Ontario.
”60 East fell into limbo for a while, dropping out of high school and working construction to make ends meet but eventually he was reunited with a few of his brother’s old friends. It was the kick he needed to jump back onto his destined musical path was losing his father to cancer in 2010. “That’s when I decided was going to put all my effort, strength, time and resources into making it in the music industry,” says 60 East.
Passion for 60 East’s loved ones fuels his lyrical creativity. If you’re not a fan of life stories put into song, you might not get the same desired effect as someone who has gone through similar events. “I am very personal and open with my life and my experiences. My goal at every show is to touch someone through my music whether it’s done by describing a scenario they have been through or sharing one of my own stories and having them be able to relate to it,” says 60 East.
60 East should be on your radar by now since him and his group FIRST DIRT were the opening act at this years 2013 PAID DUES FESTIVAL and also head lined the D.I.Y Fest ( Do It Yourself Festival) and the E.O.S Fest (End Of Summer Festival) so if you have’nt heard of him keep an eye out for 60East and FIRST DIRT!
We unexpectedly ran into Danny this weekend at the NHRA Winternationals. We were doing our thing when he walked up and noticed a W sticker on the KROQ van. He spoke right up. “Hey, you guys have any of these stickers? I’ll trade you one for a tattoo.
“OK, we’ll take the bait. Whatcha got?
He pulled up his pant leg and lo and behold a killer Western Div logo, one of the cleanest we’ve seen. Danny says his plans are to fill in the open space with some SoCal landmarks. We can’t wait to see the finished product.
Danny was the Bob Marley day festival back in ‘09 and came across the KROQ booth. He swooped one of their last W stickers and instantly fell in love with the logo. Little did he know that his friend Steven Sandoval, a tattoo artist, also had a sticker. When they met up one afternoon they realized they were both rockin’ the sticker; Danny on his car and Steven in his tattoo shop. According to Danny, he told Steven to prep the ink.
“Either put the sticker down or tattoo it on me, one or the other.”
When asked what the tattoo meant to him, Danny said, “I’m in love with the The California lifestyle. I don’t think I could ever live anywhere else.” It unifies the whole SoCal area. I’ve got family in the North and South and this brings them all together.
Elev8d Intelekts Radio is a Hip Hop Radio Show.
Formerly known as “Twelve 32 Radio Show” Elev8d Intelekts was created out of frustration with mainstream “FM” hip hop radio stations. Elev8d Intelekts Radio is dedicated to support all aspects of the culture. Keeping listeners aware of local talent, established hip hop veterans and just good hip hop music. Some call it “Underground” some call it “Independent” or “Real” We just call it Hip Hop and support and promote exactly that. Elev8d Intelekts Radio is hosted by CesOne and Block City holds down technics. Tune in Sunday’s from 3pm-5pm on optionxradio.com or see the show in person at GCS (Globe Clothing Store) 168 W. 3rd St. in Downtown Pomona next to the legendary FOX theatre. Elev8d Intelekts Radio is partnered with a non profit charity called Option X. The primary purpose of Option X is to advance the development of the arts amongst kids. Promote youth sports. Encourage local youths striving for success in both athletics and artistic fields such as: music, dance, film making, painting, writing, sculpting, and all other forms of art. They also provide a platform for them to showcase their special skills. Even more importantly, they help kids understand the hard work, perseverance, and dedication it takes to become successful Athletes and Artists. They also provide kids with more positive role models, a more positive life structure, as well as a deterrent from drugs and gangs. All thru Hip Hop. We support the culture.
Elev8d Intelekts Radio Staff:
DJ: Block City
Engineer/Dj: B Bop
Graphic Artist: Mike Gallegos
Submit your music to firstname.lastname@example.org*Past Guests include Past guests include: Ras Kass, Mykill Miers, Sly Boogy, Mr. Brady, Dirty Birdy, Noa James, Destruct, Pawz 1, Gel Roc, InDjnous, Dj Ethos, Weapon of the Masses, Dj Handprints, Blak King,Phantom Thrett, Pistol Mcfly, Olde Soul, Seis One aka Ramone Jones, M-16, Da Flatlinerz, Awukii, Substance Abuse, Spliff Hemingway, Gilead 7, Meancin Johnson, Willie Rage, Single Shadow Team, Dj Malue, Gajah, Myk Mansun, 60 East, Big Rob The Champ, Why The Emcee, Arty Swell (Crop Circles 720), Packy Chan, Justin Miller.
SUNDAY!!!!! Tune in to an all new Elev8d Intelekts Radio with Special Guests: Trek Life and Lord Radio. Listen LIVE onwww.elev8dintelekts.com or see it in person at GCS Pomona in downtown Pomona
In the words of Mike DeVries
Born and raised in Southern California’s San Fernando Valley. I recieved my first tattoo when I was 16 years old. That event opened the window to a whole new world for me. I’ve always been into art, I’ve loved everything about it! I always had a fondness for the realism style and would explore tattoo magazines during my early years, amazed at the portraiture work done by some of the great black and grey artists. I started tattooing professionally in 2003. As I progressed as a tattoo artist I soon realized that I found my niche with color realism. Constantly refining and polishing this craft keeps me extremely busy and motivated to climb to the next level. A glimpse through my portfolio reveals my preference for wildlife and portrait tattoos. Although realism is the style I’m technically “known for,” I do enjoy tattooing other styles and incorporating different aspects in my work to keep things fresh and interesting.In addition to owning and operating MD Tattoo Studio in Northridge, California, and Memento Publishing, where we market, publish and sell books that encompass a passion for the artistic lifestyle. I also keep busy as co-owner of Stencil Stuff, which is a company that offers Stencil Stuff and Spray Stuff, products that aid artists in achieving better tattoo results. The solutions are used by thousands of tattoo artists every day and I hope are a positive attribute to the tattoo industry. I am honored to be an award-winning artist, garnering approximately 130 awards in the first seven years that I have been tattooing. And the accomplishment I am most proud of is being happily married to my beautiful wife Serena, and a father to our awesome son, Kyle.
When Torey Pudwill was named Best Street Skater at the 2011 TransWorld Skateboarding Awards, he was barely 21 years old, yet he’d been crushing it on-screen and in street skating competitions for years.“T-Puds,” as he goes by, is renowned for game-changing street skills, which are in full view in videos such as 2011’s “Torey Pudwill’s Big Bang“ and a major part in Plan B’s 2013 movie.Over the years, he’s earned spots on a variety of podiums, including wins at Matix Lord of the Lines, the Copenhagen Pro, the Tampa Pro and Maloof Money Cup. Torey has battled nagging injuries—first an ankle injury and then a severely broken finger—which kept him out of contests and forced him to turn down his first two X Games invites. But in 2013, fully recovered and stronger than ever, he competed in his first X Games, in Street League’s X Games debut in Brazil, and scored a bronze medal.The native Californian is also an entrepreneur: He founded his own company, Grizzly Griptape, at age 12. A positive mindset and kind nature have made Torey as respected for his attitude as he is for his talent. “I work hard and skate every day because it’s something that I do for fun and for the love, “he says. “I’m just trying to get kids to be as stoked for skateboarding as I was as a kid.” Click The Link Below to Watch Video:
Almost 100 new Grizzly Griptape items drop today on www.diamondsupplyco.com & Fairfax!
Independent Label First Dirt artist “60 East” releases this music video to “Good Enough”. A song off his most recent project “Mood Muzik Mixtape” which is set to drop later in September 2013. The mixtape is part of a remix series 60 East has been working on which he picks an artist and delivers a whole project over their production. This project he chose Joe Budden and his Mood Muzik Mixtape series.
Video Sponsored By:Future Reference Clothinghttp://www.futurereferenceclothing.com
Mixed By: SatiliteRok
Hosted By: DJ Malue
Artwork By: Timothy Rhyme
Shot By: Alex Goes Hard(Footage from Paid Dues 2013,